Why Don't People Buy Sony Smartphones?
Marques Brownlee
The Sony Xperia series is way cooler than any sales numbers indicate!
Xperia 5 ii: amzn.to/2SHTcsR
Xperia 5 ii with headphones: geni.us/mfM164
The Sony sales numbers: sonyreconsidered.com/sony-mobile-earns-practically-0-of-smartphone-markets-profits-in-2019-7053153c4d49
MKBHD Merch: shop.MKBHD.com
Tech I'm using right now: www.amazon.com/shop/MKBHD
Intro Track: Jordyn Edmonds smarturl.it/jordynedmonds
Playlist of MKBHD Intro music: goo.gl/B3AWV5

  • Vishal Trivedi
    Vishal Trivedi

    MKBHD, let's talk about the $1K price tag. :)

  • Woe Foe
    Woe Foe

    I have been using Sony for 6 years now! I haven't found a better phone! My Sony Xperia xz 2compact has all the power other 1000 euros phone have! A great camera and all the extra features! A very good battery life and it cost me 350 euros 1 year ago!!

  • How to Plumbing
    How to Plumbing

    Great video as always bro, but I think I know why people are not running out to get these phones. They're great as a camera but have bad phone service. I've been without phone service for a week. It's not my provider it's the phone.

  • Johnny Jones
    Johnny Jones

    Literally never heard of this phone and now might buy it tonight 🤦🏻‍♂️😂


    One question what data network sells it❓ I've been looking at the networks and don't see them offer Sony. If I buy it on Amazon or other, what network will accept it❓

  • Faid Alfarisi
    Faid Alfarisi

    Well, if i can afford it, i will buy it, right now, i just can't, for now

  • Bwf97

    I can buy a ps5 for 500 bucks wtf it this is 1000 POS

  • eric shephard
    eric shephard

    Biggest set back to Sony smartphones is ZERO CARRIER SUPPORT. The number of customers who buy flagship phones outright is very small. Look at Apple, every carrier offers them, AND you can get iPhone forever where you pay $50 a month and get the newest iphone every. single. year by simply trading in your 1yo phone.

  • Mark _i.c. whale_
    Mark _i.c. whale_

    Sony's smartphones are quality and they are unique, but the problem with market can get them out for some time

  • DRIFT 76
    DRIFT 76

    Ive all ways had Sony phone but not eve I didn’t know this phone existed :(

  • Mio Chan
    Mio Chan

    it is good but it is ugly,they have to focus on their strength ,are they in mid range or flagship phone range?can they compete with both, they need to have an identity in the market

  • Haresh Vijayan
    Haresh Vijayan

    Sony is giving out free $400 headphone And here is Apple who can't put a charger in the box

    • Haresh Vijayan
      Haresh Vijayan

      @Mahir Rehman Yeah,i can agree with you.But too bad some people would still buy it anyways.

    • Mahir Rehman
      Mahir Rehman

      Bro thats so stupid. Samsung gives you earbuds. Samsung is better than Apple. Apple doesn't care about their costumers. Samsung puts effort into making the latest tech.

  • drino zhao
    drino zhao

    hearing the way Marques described Sony's timing of release and announcement of a new phone just gets me mad

  • drino zhao
    drino zhao

    My Sony Xperia Z3v just died today after 6 years in faithful service. Looks like this model is a fit replacement.

  • drino zhao
    drino zhao

    Sony just make phone for fun to kill time.

  • Coffey King
    Coffey King

    I got the xperia 10 ii Great phone

  • Noobmann Gaming
    Noobmann Gaming

    Sony phones are too expensive

  • Adam Howell
    Adam Howell

    I associate sony phones with cutting corners and low build quality. This is partly due to my dads previous mid price sony and how cheap it seemed when I opened it up for repair, I wouldn't personally trust them with a high end phone.

  • Βαγγέλης Χουστουλάκης
    Βαγγέλης Χουστουλάκης

    people don't buy their phones because their phone, camera, sound, console departments are divined especially with R&D patents, even their vice president even admitted that

  • hero hero
    hero hero

    Sony's camera technology is actually Konica-Minolta which it bought long ago.

  • Kane Ragoonanan
    Kane Ragoonanan

    U are ah paid reviewer ,as usual,never will say d good stuff,but looks for all d bad cause like Sony not paying u for reviews

  • diago951

    Marques my friend tell me if i should buy the xperia 1 ii or the xperia 10 ii. The price is a big difference but the phones itself doesnt seem that much of a difference. Is it worth it to buy the xperia1ii in comparisson to the cheaper xperia 10 ii?

  • mr.nobody

    1 II or 5 II?

  • Sense of Humor
    Sense of Humor

    I used to have a Sony Xperia Z2 but the Brightness in sunlight was a pain in the ass.


    this shows something very extraordinary, really a very useful work, Awesome...!!! thank you for uploading this video

  • han zhang
    han zhang


  • Sainturiel Mendoza
    Sainturiel Mendoza

    $1,460 for this one x10 the price of my phone Samsung M31..

  • Julia Lora
    Julia Lora

    I'm using a Sony phone to watch this, and I'm staying loyal to sony

  • Fezza Manezza
    Fezza Manezza

    Chinese brands have pushed them out

  • daniel batres
    daniel batres

    Imagine making your phones so good that nobody needs to get the new ones for many years. Rip.

  • Hui Lin Chen
    Hui Lin Chen

    Sony is too focused on marketing ps5 that they forgot about their phones.

  • Josh Coleman
    Josh Coleman

    Also I had one 6 years ago but once you cracked the screen abit you could not use the phone any more

  • james Elia
    james Elia

    My Sony Xperia Z3v just died today after 6 years in faithful service. Looks like this model is a fit replacement.

  • Errol Delu
    Errol Delu

    I would buy Sony over any other brand - no question - had they been more available @ shops in my country.

  • PissShiversss

    One big thing I believe turns people away is the price point of the phone while not being compatible with Verizon, who the people buying $1000 phones in America typically have. I had to switch carriers when I went from z3v to xz premium.

  • 7017- Rizki Aprilian
    7017- Rizki Aprilian


  • PissShiversss

    Their goal isn't to mass produce and sell their smart phones. They are proof of concept to license and sell sensors to companies geared for mass production. If you look at all of the things on every phone today that was first in a Sony phone, it would make more sense.

  • PissShiversss

    Sony for 10 years, never getting anything else

  • Mohammad Yassin
    Mohammad Yassin

    hahaha.. fakta yang menarik.. semua best smartphone camera make kameranya sony, berarti semua merek beli ama sony, ya mestinya sony bisa ngejual hp-nya lebih murah dari yang lain lah

  • Awesome 360
    Awesome 360

    Plz..plz....Sony vs iPhone 12 pro camera comparison.......

  • cadarus cabdiraxmaan
    cadarus cabdiraxmaan

    Becose is boren and no innovation

  • Jay Kalinka
    Jay Kalinka

    I just googled the best smartphone and for me Sony was a must buy: -4K oled display -no cheap material -you get much more quality and specs for the money and not just for social attention. -Playstation share -no notch -etc. The only thing i regret is to be impatient and i bought X1 while X1II is kicking.

  • Derf Senoj
    Derf Senoj

    People get other brands financed through at&t, t-mobile, Verizon, Sprint, etc, no one offers sony.

  • Joao Bosco De Carvalho
    Joao Bosco De Carvalho

    sony should have experience English native speaker to launch their products, what I've seen so far they don't have launcher ability to attract the audience specially buyers wants to know what makes Sony differently in the market, take Apple as an example they are best when launch their product because they know well buyer looking for and what they can focus on.

  • Anvesh Sapkal
    Anvesh Sapkal

    Sony phones last till eternity though, better option than Chinese brands

  • Channel Thing.
    Channel Thing.

    I don't buy sony phones cuz of the bloatware

  • Jordan Sabourin
    Jordan Sabourin

    I would buy Sony over any other brand - no question - had they been more available @ shops in my country.

  • Sajjad Alware
    Sajjad Alware

    Sony no doubt creates the best hardware and robust body.. But nowadays people also look on the cost.. Considering cost, Sony is way to high compared to same specifications with competitor companies.. Particularly Samsung

  • 43 Seven
    43 Seven

    I had two they just dies/slows down over the years frustratingly. Using note 9 now, satisfied everyday.

  • Nomaan Alwi
    Nomaan Alwi

    Does anyone know where this phone is made? Geniuinely interested in buying this once my iphone X dies.

  • Jannick M Karstensen
    Jannick M Karstensen

    Just watched this video on my Xperia 1 ii that was crisp :)!!

  • IMMORTAL soul
    IMMORTAL soul

    Hope Sony and LG realize their weakness.Expecting good phones from them for the masses.

  • Spiritual Noob
    Spiritual Noob

    Sony sell smartphones??

  • Muliawan Chandra
    Muliawan Chandra

    If you think about it the Japanese have left the smartphone global market.

  • kimi hakim
    kimi hakim

    I've been using Sony since K770i(2009), Sony Xperia Active(2012) and then Z1 compact (2015) for its camera and small size. It's mp3 from various generations. It's 4K TV, portable Bluetooth speaker. For me Sony is the leader of Android at that time. It is one of the first to make a waterproof smartphone. The camera is good enough for me to buy it. But sometimes it is not quite friendly in term of camera GUI. I love the complexity of its pro mode. But if its not easy to use the basic auto mode, i don't think people want to buy it. Now i'm using iPhone SE(2016) because it is small and user friendly camera user interface with good quality picture. If there's a new Sony with small size and high spec with friendly camera user interface, i will not hesitate to buy it. I like your point on their hype just die after few months.

  • MB

    I actually want one 😃

  • Henning Wibrand
    Henning Wibrand

    This is one super great review and Sony should consult you on their marked share, because you are spot on why people dont buy Sony Mobiles

  • Arham Imran
    Arham Imran

    No body Literally no body 0:27 a revolutionary technology 😂

  • Hamza Ayaz
    Hamza Ayaz

    It's just the stock android... They should have there own UI..! 😑 I STILL LOVE IT!

  • ivan milojkovic
    ivan milojkovic

    Also, do remember their support stops in a year or two. No updates, no customer care. I love sony but have left as they stopped releasing updates on two models. They just dont care, period :(

  • Terry Jackson
    Terry Jackson

    They do but you've had your head so far up apples ass you didn't notice

  • nioh dexter
    nioh dexter

    why people dont buy sony smartphone? simple. its super expensive asf.

  • Rafa Gomis
    Rafa Gomis

    Nice opinion! I either want to see this smartphones die.

  • mohammed fuzail
    mohammed fuzail

    i hardly see any advertisements for sony phones???looks like sony has got enough market value in other stuffs like ps5 or vaio laptops or even headphones and tvs etc..that they dont want to put their hands into smartphone production even they do produce but may not want to advertise them as much as they advertise they re other products.........sony ....hope u jumpback in action.....because i remember sony ericsson[a big time hit]

  • baserock love
    baserock love

    Well i just dumped my old sony phone. It was the actual worst phone i've ever had. The most basic things like....bluetooth syncing to my car, having a keyboard that works well, running basic apps consistently, all of this was infuriatingly half baked or inconsistent or downright broken. It also gets the distinction of being the first phone to ever have the display break/malfunction after a drop for me....it dropped off my dresser onto carpet.


    Maybe some agressive marketing can bring the market share for Sony

  • dark1alucard

    for free. lol

  • M. Matiouz
    M. Matiouz

    Xz premium actually.. Immortal..

  • Musa Kalaycı
    Musa Kalaycı

    because of populism. people choose noisy products over quality ones. same pattern seen in any high school or underdeveloped society with juvenile tendencies. same reason why we dont build architectural monuments but one penis looking buildings after another. or why no quality music is produced but instead our ears raped by kanye west and derivatives. populism.

  • Romy Venes
    Romy Venes

    It has too much features for too many things. These features come with a price. In the end, no one can afford it. So the guys who designed it in the lab, thinking of a dream product just priced the item out of the market. They ended up designing a toy for the tech kids without seriously studying if there is a market for such a thing. It’s too much for a phone, but not good enough to be a TV, nor good enough to be a high end camera nor a high end video camera. What a waste of resources and time!

  • Owen Mclain
    Owen Mclain

    Because Sony doesn't spend as much on advertising like Apple does.

  • Sainturiel Mendoza
    Sainturiel Mendoza

    Me wondering why i didn't buy this phone. My wallet: No.

  • Andrew Mattson
    Andrew Mattson

    All the electromagnetic radiation receding this dude's hairline

  • TheRook

    Fuck me, that's a gorgeous phone...


    Sony makes fantastic phones. I am replying to this video from my XPERIA XZ2 Premium. The problems with Sony phones are poor marketing, non competitive pricing and appalling distribution network.

  • Groome007

    I purchased a Sony Xperia in 2014. It looked cool, seemed to have great features ... but it had major issues. I would get a text or email notification - but it would take a solid 4 or 5 minutes to get the phone to "wake up" ... and even then it was slow. It was by far THE WORST SMARTPHONE I'VE EVER HAD. Very much NOT RECOMMENDED. The real culprit was a very underpowered hardware driving the 'features'. The battery also went to sh!t in a year, and I was stuck paying for this POS long after I wanted to smash it. It was terrible. It was awful. So, add that into the reasons why their mobile sales dropped off ... their products were terrible. Also: I take care of my stuff. For comparison: I picked up an Iphone 6s when i ditched the SONY, and I haven't had ANY issues with it since, and it even looks brand new still. SONY f*cked up, and that's why I'll never go back.

  • Lefty G
    Lefty G

    Just got my xperia 5 ii traded in my s20. Soo its very smooth lagg free, its got a headphone jack, its got a notification light, its got better battery health app bit like apple. Its easy to hold, camera is better than s20 more natural. Its got a camera button, the inly negative is what Samsung done with past phones and that is a Google assistant dedicated button which has no use and I forgot to mention they now do 3 years software updates 😀 on the 2020 flagships ie 1 ii and 5 ii

  • Joy Deep
    Joy Deep

    Lg phone had that before.

  • USugo

    because my uncle has one and he keeps sending it back to the shop for repairing! :-P

    • perkaholic

      @Thore Christensen because it’s shit

    • Thore Christensen
      Thore Christensen

      because he drops it?

  • Gowtham R.K
    Gowtham R.K

    2:56 I'll take your entire stock

  • misthalu

    I used to be a huge Sony Ericsson enthusiastic fan, and kept following Sony after they split up with Ericsson. But man they've disappointed me again and again ever since. And when we bought 5 Sony Xperia phones at work that suffered from the "Ghost-Touch" problem, we had to struggle for months with the reseller who kept claiming there was no problem. Finally I reached out to Sony for help, but they just said "Reseller says there's no problem". That made me turn my back to Sony completely. Sad poor extremely disappointing customer service.

  • ___S Â Ç H Î Ñ G Û P T Â___
    ___S Â Ç H Î Ñ G Û P T Â___

    Sony smartphones have features that we want...... But, we buy other smartphones instead of Sony smartphones. This is because *I don't know the answer* 😅😅

  • Jay P
    Jay P

    I didn't know Sony still made phones

  • Rishabh rix
    Rishabh rix

    it does have a night mode , it's just becausedying

  • 2010 KING
    2010 KING

    Why ignore the elephant in the room? People only buy sony playstation. This isn't apple, with the macbook or phones. Or Samsung with the t.v's and phones. Nobody uses walkmans anymore. sony really only has playstation 🤷‍♂️ sony ain't apple or samsung. People don't like them, they like playstation

  • Jacob Torgerson
    Jacob Torgerson

    I tried the Xperia Z1 when it first came out because the Specs on paper were phenomenal!! I was blown away by a 21mp camera (back then) with sony quality light sensors! All the specs looked like they would blow Samsung out of the water... But then I found out why certain brands tend to have influence. Software support. Like, the Z1 couldn't even use the full capabilities of it's own camera (could only use 8mp with stabilization and 12 without) But the REAL issue for me was the software updates. Sony was putting out updates for their unlocked phones and other carriers, but Sony and Verizon DID NOT play nice with each other. I think I only got 1 or 2 updates in the couple years I had it....maybe. So I switched back to Samsung and never went back. It IS tempting though! If I knew Sony and Verizon played nicely with each other nowadays I would genuinely consider leaving my galaxy for a whole new Xperience!

  • Marika Hirschmann
    Marika Hirschmann

    This is the best advertising Sony could ever have for their phones

  • Davin Moreno
    Davin Moreno

    Umm, i watch this video using Xperia XZ1 :/


    Display 4K but low quality 90Hz 120Hz do not have.

  • Stony Lapang
    Stony Lapang

    Sony phone are very expensive if u compare in indian currency

  • lester verian
    lester verian

    Is he the guy in Elliot Choy's video giving away iphone 11 in harvard??

  • Mr M
    Mr M

    Maybe people remember sony ruining their phones with bad updates and battery problems then denying all responsibility.. Just Google z1 battery problem and see the never ending Web pages and forums everyone but Sony trying to fix it. 😎

  • Arber B
    Arber B

    Bought XZ1 as soon as it came out for around 750-800€, for one year I couldnt be more happy, but as soon as the phone hit that one year mark, no Updates anymore, camera stopped working, even Whatsapp and alarm app stopped working properly.... Made the mistake once, never again.

  • Athanasia

    Honestly, Sony for me has by far the best Smartphones, I've tried many brands but none were as good as Sony in terms of longevity. I've had mine for more than 6 years. It just started to malfunction recently so I'm looking for a new phone. The previous Sony I had before the current one, lasted 4 years.

  • Israil Borih
    Israil Borih

    ,Do you remember the Sony-Ericson phones)))

  • 53af00d

    They don't sell them in Australia

  • Md Ashraful
    Md Ashraful

    If they give 90/120hz display then it would be a monster..

  • doflamingo13

    You see there it peaks at 2013-2014? That's when Sony Z phone was famous for its camera and popular. However, the screen was notoriously fragile and this hurts a lot of Sony customers including me. I got myself Asus after months dealing with a phone which screen can crack for no reason and my asus still survive until now

  • cantonpop

    I once had a Sony Xperia XZ and it's quite cool. People may need a while to get used to using it but that's true for any phones that you're unfamiliar with. Their marketing isn't great, and their customer service could have improved so as to reach out to more customers. Thanks for doing this review. It's awesome and I hope more people can learn about other great phones out there. I definitely don't like monopoly.

  • Duke Nukem
    Duke Nukem

    I have not seen a sony TV advert in years either..